Old type

So I have begun to dive into the branding aspect of BlueRedYellow and I think that based on the ancient analog process of natural dyes it should only make sense to display this type of textile industry right back where it began to develop. By the time textiles could be consistently made with newly developed mills, synthetic dyes also became quite popular. The natural dye industry began to dye out. Here’s an example of the popular synthetic dye kits from the 1890’s to early 1900’s.

This old typeface/newsprint style advertising is the way we want to express what BlueRedYellow is about. In a time of very advanced technology, we want to celebrate at the same time what can still fully be produced by nature. Farmer’s almanacs from the 1800’s are a really good research/design platform for the development of our graphic style. Old processes such as the Letterpress and stamp we fully appreciate. They are incredibly consistent forms of printing and can still be done today.

We decided to make a stamp for BlueRedYellow that would be able to be used for our business cards and tags. The University of the Arts Industrial Design department has a laser cutter (a very high tech machine) that can make a stamp for us to use indefinitely. It basically will take any image using Illustrator or Rhino and cut out or engrave a design onto a variety of materials. The shop tech Will Mchale and I worked to get the stamp the correct depth on linoleum. The light flash on the linoleum in the picture is the laser hitting the material. Right now I am in the process of getting the stamp right and practicing with the different cuts to get a consistent print to keep using.



1 Comment

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One response to “Old type

  1. This is >SO< Cool!!!
    Love the old ads, and printmaking (of course!)
    The indigo process also reminds me of
    doing a cyanotype image–they start out greenish-yellow and, with good UV exposure, (like, even the sun) turn a lovely cobalt-ultramarine blue. Let's hear it for historical art processes!

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